Shopping all the way to the woods: how the outdoor industry sold nature to America
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"A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping. No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being –or becoming – the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses"--
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Gross, R. S. (2024). Shopping all the way to the woods: how the outdoor industry sold nature to America. New Haven, Yale University Press.
Chicago / Turabian - Author Date Citation (style guide)Gross, Rachel S.. 2024. Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America. New Haven, Yale University Press.
Chicago / Turabian - Humanities Citation (style guide)Gross, Rachel S., Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America. New Haven, Yale University Press, 2024.
MLA Citation (style guide)Gross, Rachel S.. Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America. New Haven, Yale University Press, 2024.
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Last Sierra Extract Time | Nov 23, 2024 07:20:32 AM |
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Last File Modification Time | Nov 23, 2024 07:21:08 AM |
Last Grouped Work Modification Time | Nov 23, 2024 07:20:36 AM |
MARC Record
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082 | 0 | 4 | |a 338.4/7688760973 |2 23/2024 |q CoBPL |
100 | 1 | |a Gross, Rachel S., |e author. | |
245 | 1 | 0 | |a Shopping all the way to the woods : |b how the outdoor industry sold nature to America / |c Rachel S. Gross. |
264 | 1 | |a New Haven : |b Yale University Press, |c [2024] | |
300 | |a xix, 284 pages : |b illustrations ; |c 24 cm | ||
336 | |a text |b txt |2 rdacontent | ||
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504 | |a Includes bibliographical references (pages 229-273) and index. | ||
505 | 0 | |a Buckskin: the Origins of Outdoor Style -- A Green Respite: Creating the Outdoor Store --Buck Skein™: Trademarking the American past -- Feather Foam and Pocket Stoves: the Making of a Scientific Industry -- Pup Tents and Mummy Bags: Spreading Surplus to the Masses -- Lederhosen and Tyrolean Hats: Forging Community with Brands -- Rucksack Revolution: The Supermarket of the Outdoors -- Gore-Tex and Do-It-Yourself Kits: Corporatizing the Outdoors -- Bean Boots and Puffy Jackets: Lifestyle and America's Outdoor Heritage. | |
520 | |a "A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping. No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being –or becoming – the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses"-- |c Publisher. | ||
650 | 0 | |a Outfitting industry |z United States |x History. | |
650 | 0 | |a Outfitters (Outdoor recreation) |z United States |x History. | |
650 | 0 | |a Camping equipment industry |z United States |x History. | |
650 | 0 | |a Outdoor recreation industry |z United States |x History. | |
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